Friday, December 23, 2011

iPhone Medical News

iPhone Medical News


The Anatomy of an App: Medgadget Meets the Team Behind Pocket Anatomy (and Scores a Discount for You!)

Posted: 23 Dec 2011 08:29 AM PST

pocketanatomy_team_med_app_publishing

Medgadget has been featuring a large number of medical apps and their developers over the last year – apps that are slowly changing the delivery and quality of healthcare in their own way. One such company is eMedia Interactive, a medical education app publisher based in Galway in the West of Ireland, with a strong focus on user-centered design. eMedia's flagship product, Pocket Body, is a detailed 3D anatomy learning app, which we have been following at Medgadget since its release in 2010.

We visited eMedia’s headquarters earlier this month to catch up with CEO Mark Campbell and members of their interaction design team (who supplied a unique team photo just for Medgadget) to find out a little bit more about what's involved in producing their intuitive and content rich anatomy apps. As a holiday season/New Year token of goodwill, and to coincide with our MedGadget feature, Mark and his team are offering a 50% discount for the Pocket Body for the iPad (normally $29.99) and iPhone (normally $19.99) until early January on the iTunes store.

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